Social media marketing has become an essential part of online marketing strategy among small businesses because of its cost-effectiveness, ability to reach targeted audiences quickly and generate more leads/sales.
Social media marketing is inexpensive. You are able to target a large number of audience on Facebook or Linked In. Compare this to the cost of putting up one Ad in the newspaper , for one day.
Branding efforts can be effectively communicated via Social Media. The colours your website has, the logo, the feeling, all these can be communicated via your photos and covers.
It is easier to communicat information about your brand on Social Media. Agreed, that making content is a bit time consuming, but the ease of giving out information is incomparable. You have a new product, a new service, you can instantly declare it to your followers.
It works as a referral. Social media is what it exactly says it is. It is social. Are you not more likely to buy a product or service if it comes recommended via a person you know?
Social media optimization' (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.
It is the process of building awareness about a brand and driving traffic to a website. At Kaos, SMO is done with the help of social media sites, video and blogging sites, social news and book-marking sites, and with the aid of RSS feeds. Kaos strategizes social media interactions to help you find new customers. A comprehensive, interlinked strategy is proposed for all the posts, status updates, tweets, comments, and scheduling, that are done to realize a solid return on your social media marketing investment. Social media campaigns are also organized for promotion of websites.
Yes, we all know that Social Media is important for businesses now. But there are so many! And how do I manage them all on my own? Should I employ an in house Social Media Expert?? Well, why not out-source it to us? We will manage your online marketing on a monthly basis. Contact us for our packages.
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